UTS COLLEGE
SOCIAL MEDIA | CONTENT CREATION
UTS College is the premium pathway provider to the University of Technology Sydney, Australia’s number 1 young university. They offer leading academic English programs, UTS Foundation Studies and higher education diplomas that are designed with UTS entry requirements in mind.
From November 2021, I worked as the Social Media Specialist looking after all organic social media channels including Facebook, Instagram, TikTok, Twitter, LinkedIn, Threads, YouTube, as well as WeChat, Weibo, Douyin, and Little Red Book alongside a Chinese Marketing Assistant.
In one year, I increased all social media channels reach, engagement, and followers, introduced student voice content to all social media platforms, and established and strengthened relationships with UTS departments like UTS Startups, ActivateUTS, UTS Sport, and more.
Below are some examples of my work during this time and favourite content pieces I created/briefed.
