RMIT UNIVERSITY: TRIPS PROGRAM


RMIT Trips is a program at RMIT University that offers students subsidised trips and tours to explore Melbourne and Victoria. Trips include day tours to iconic destinations in Victoria, food tours around Melbourne and its suburbs, Melbourne based day tours, active tours, and creative trips.


I managed the RMIT Trips social media and marketing – Instagram and Facebook. I grew the Instagram from 400 followers to 1025 in three months, grew the Facebook following by 10%, introduced paid Facebook advertising, sent regular EDMs using Campaign Monitor with 50%+ open rates, and created an engaged community on all platforms. This growth led to all trips being sold out by the end of Semester two.


Here is a collection of promotional collateral I designed, examples of the social media curation, and content I created for the Trips program.

RMIT Trips Instagram 

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RMIT Trips Instagram

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RMIT Trips Instagram

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RMIT Trips Facebook Page

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RMIT Trips Facebook Page

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RMIT Trips Facebook Page

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RMIT Trips Meme created in collaboration with RMIT Students for the Trips Spotlight

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RMIT Trips Facebook Page

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RMIT Trips Facebook Page

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RMIT Trips Facebook Page

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September EDM - Campaign Monitor

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August EDM - Campaign Monitor

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RMIT Trips 2019 Flyer

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RMIT Trips 2019 Flyer

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RMIT Trips 2019 Flyer

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RMIT Trips 2019 Flyer

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Back of RMIT Trips 2019 Flyer

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RMIT Trips Digital Screen Poster during Trips Spotlight

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RMIT Trips Digital Screen Poster during Trips Spotlight

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RMIT Trips Digital Screen Poster during Trips Spotlight

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RMIT Trips 2018 Flyer

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RMIT Trips 2018 Flyer

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RMIT Trips 2018 Flyer

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RMIT Trips 2018 Flyer

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RMIT Trips 2018 Flyer

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RMIT Trips 2018 Flyer

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RMIT Trips Orientation Contest Poster

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RMIT Trips Orientation Contest Poster

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RMIT Trips 2018 Facebook Cover Image

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RMIT Trips 2018 Profile Image

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